By Mark Bergen | Bloomberg

Mozilla rolled out a major update to its Firefox web browser on Tuesday with a bevy of new features, and one old frenemy: Google.

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In a blog post, Mozilla said Firefox’s default search engine will be Google in the U.S., Canada, Hong Kong and Taiwan. The agreement recalls a similar, older deal that was scuttled when Firefox and Google’s Chrome web browser became bitter rivals. Three years ago, Mozilla switched from Google to Yahoo as the default Firefox search provider in the U.S. after Yahoo agreed to pay more than $300 million a year over five years — more than Google was willing to pay.

The new Firefox deal could boost Google’s already massive share of the web-search market. When people use Firefox, Google’s search box will be on the launch page, prompting users to type in valuable queries that Google can sell ads against. But the agreement also adds another payment that Alphabet’s Google must make to partners that send online traffic to its search engine, a worrisome cost for shareholders.

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It’s unclear how much Google paid to reclaim this prized digital spot. A Google spokeswoman confirmed the deal but declined to comment further, and Mozilla didn’t disclose financial details.

As Google’s ad sales keep rising, so too has the amount it must dole out to browsers, mobile device makers and other distribution channels to ensure that Google’s search, video service and digital ads are seen. Those sums, called Traffic …read more

Source:: East Bay – Business

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Google pays to put search engine back on Firefox browser in US

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