Alterra Mountain Co. has selected the former chief executive of California’s Mammoth Resorts to lead it as it seeks to establish its Ikon Pass as a rival to Vail Resorts’ Epic Pass.

Rusty Gregory was announced as CEO of the Denver-based company Wednesday. Already an Alterra investor, Gregory had been a board member and senior adviser with the company since its creation in August, according to news release.

Starting as a lift operator at California’s Mammoth Mountain Ski Area 40 years ago, Gregory worked his way up through the industry, eventually founding heli-skiing and land and development companies in California before becoming part owner of Mammoth in 1996. He sold Mammoth Resorts, by then a family of four ski areas, to Alterra in 2017. Now he will lead the company of 12 resorts as it seeks to establish itself and its recently announced Ikon Pass, which, for an as-of-yet undisclosed sum will grant skiers and snowboarders access to 23 resorts in the U.S. and Canada beginning in the 2018-2019 ski season.

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“I’m thrilled to be leading the Alterra Mountain Co. team in its formative years at such a pivotal time in the mountain destination industry,” Gregory said in the release. “Together we will create a high-performing enterprise by focusing on what’s important — our guests, our employees, and our mountain communities.”

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Source:: The Denver Post – News

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Denver-based Alterra Mountain Co. names Rusty Gregory CEO as it seeks to summit ski industry

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