If you, like us, have a color-coded closet, the color purple likely doesn’t have its own dedicated section. Sure, you’ve got a healthy chunk of white pieces, a really good portion of black ones, and maybe a mix of light pinks, beiges, maybe even a red or a green or a fun print. But soon, you’ve got to make room in you closet for a new hue that’s proving time and time again that it’s going to be everywhere soon. The rumors are coming true: Ultraviolet is in your sartorial future.
When Pantone named this purple shade as the color of the year a few months back, we clutched onto our millennial pink and greenery green like our lives depended on it — purple just wasn’t a color we could see ourselves wearing regularly. But, the runways at New York fashion week is proving we can’t escape the trend, in fact, it’ll be in all of our favorite stores come spring and summer. Whether light, pinkish-purplish pastels to deep, true purples, mauves, or magenta-like variations, a whole ultraviolet spectrum is popping up at the New York shows, from casual staple brands like Creatures of Comfort to more elevated labels like Brandon Maxwell. Day to night, this is a color that’s making its presence known — and will soon be doing the same in your wardrobe.
Click on for the proof via our favorite purple runway looks we’ve seen so far, and get ready to embrace these purples with open arms in the coming months… because if fashion week is any indication, it simply can’t be avoided.
Mixing purples and mixing prints.
Wear your purple with bold, unexpected pairings.
Creatures of Comfort
Take it into evening with a flowing maxi-dress.
Purple plaid? Sign us up.
Ease into it with a purple carry-all.
Short and sweet.
Cushnie et Ochs
The more textures, the better.
Get zipped in to this unavoidable trend.
Monochrome never looked so good
See? You can even wear it head to toe.
Patent isn’t going anywhere, either.
Purple works for your girlier side, too.
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