Start your day with the news you need from the Bay Area and beyond.
Sign up for our new Morning Report weekday newsletter.

You see them scattered around tables and in dishes next to the flowers, candy and other Valentine’s gifts traditionally given out this time of year.

We’re talking about Sweethearts, and yes, that’s their official name — although they’re also referred to less romantically as conversation hearts. They’ve seemingly been around forever. As it turns out, there’s an interesting history behind these sugary treats that dates back to 1847.

A candy-making machine

That’s when Boston pharmacist Oliver Chase was looking to get in on the apothecary lozenge craze. Chase had a vision for the kind of candies he wanted to create, but the prospect appeared daunting, as the manufacturing process would have involved a mortar and pestle, kneading the dough, rolling the dough and cutting it into small discs that would eventually become lozenges.

Chase opted to cut to the chase by inventing a machine to do the job, and he started his own candy factory. He eventually became so enamored with his new operation that he abandoned the pharmacy business to produce scores of what would ultimately become New England Confectionery Co., or Necco, wafers.

Adding the messages

In 1866, Chase’s brother Daniel jumped into the business and upped their game by adding some catchy sayings on the candies, which back then were often seen at weddings. He designed a machine that could stamp messages onto treats with such sayings as, “Married in pink, he will take a drink,” “Married in white, you have chosen right” and “Married in satin, love will not be lasting.”

The candies didn’t assume their signature heart shape until 1901 and the messages later evolved to include “Kiss Me,” “It’s Love,” “True Love” and “Call Me.” But they’re always being updated. In the 1990s, Necco Vice President Walter Marshall added “Email me” and “FAX me” to the mix. The company receives hundreds of suggestions a year on new sayings, and some fans are amazed by the company’s whole production process, which is explained in a YouTube video.

“The part where they mix the colors together is so satisfying to watch,” YouTube viewer Caroline Lamar said.

Necco isn’t the only company to cash in on the heart-shaped candy craze. Brach’s makes a variety of conversation hearts, including Tiny Conversation Hearts, Large Conversation Hearts, Sweet …read more

Source:: East Bay – Lifestyle

      

(Visited 3 times, 1 visits today)
Those tiny candy hearts with Valentine’s Day sayings have 170 years of history

Leave a Reply

Your email address will not be published. Required fields are marked *