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It almost sounds like a story from the satirical news site The Onion:

“In massive mistake, Elon Musk rides own Tesla to Mars thinking electric car’s battery will run for 70 million miles instead of just 300.”

Such headlines are, of course, jokes. But what apparently isn’t a joke is Musk’s affection for humor, The Onion and some of its senior staff members and editors.

According to a report from the Daily Beast, Musk has hired half a dozen editors with ties to The Onion as part of a secret project that may end up being a rival satirical humor site. The Daily Beast said it “can confirm” that former Onion editor-in-chief Cole Bolton and executive editor Ben Berkley have been working on the Musk-financed project in Los Angeles since last year after the two left The Onion because of differences with its management team.

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The Daily Beast said “sources” confirmed that the former Onion editors have also recently lured three Onion writers and a longtime editor to join the comedy project.

Musk is known to be a long-time fan of The Onion, and has referenced the site in some of his tweets. The Daily Beast also said that Musk inquired about purchasing The Onion back in 2014. The Onion, and two of its sister sites, Clickhole and A.V. Club, ended up being purchased by Univision in 2016.

But, maybe it’s possible Musk might want some kind of revenge against The Onion? After all, it has occasionally poked good-humored fun at Musk and his propensity for investing in projects many people would think impossible to complete. However, based on how he uses Twitter, it’s more likely Musk really does want to run some sort of comedy venture.

That’s the name of my new intergalactic media empire, exclamation point optional

— Elon Musk (@elonmusk) March 14, 2018

This news organization’s requests for comment and/or one-liners from Musk, were not immediately returned.

…read more

Source:: East Bay – Business


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Cars. Space. Traffic. Next for Elon Musk, Onion-style humor?

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