For a week, the restaurant chain IHOP has been hinting at a name change. On Monday it confirmed the switch:

It is now IHOB.

The “b,” it said, is for burgers, and the change coincides with the rollout of a menu of seven “Steakburgers.”

The company seems to be serious about the switch. Not only did it abandon its old Twitter handle @IHOP (followers are told to go to @IHOB) but it has changed signs on restaurants across the country.

A press release, however, did allow them an out, saying the terminal letter had been flipped “for the time being.”

The chain, based in Glendale, Calif., has 1,750 restaurants worldwide. It started in the Los Angeles neighborhood of Toluca Lake in 1958 as the International House of Pancakes. The name was officially shortened to IHOP in 1973.

The chain’s trademark in recent years has been dessert-like pancake dishes, with sauces, fruit and whipped cream.

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Source:: The Mercury News – Latest News


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IHOP’s new name: Is this for real?

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