Jeff Bezos shared some advice on entrepreneurial decision-making on Thursday, saying he made all his best decisions based on instinct, not analysis.He also repeated a previous mantra that Amazon’s secret sauce is “obsessive compulsive” focus on the consumer, rather than its competitors.Bezos reminisced about the early days of Amazon, and said he still likes to treat things as if they’re small.

Amazon chief executive Jeff Bezos is all about the heart when it comes to decision making.

Jeff Bezos remembers ‘like yesterday’ what it was like to hope to afford a forklift

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Jeff Bezos says all his best decisions involved intuition and gut, not analysis

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