Back in 2017, Target made a strategic power move by stocking its already- primo shelves with natural, cruelty-free, and vegan beauty products. If you’re a loyal shopper, you’ve probably already noticed that the same place where you shop for basics, like Room Essentials shower curtains and Hanes T-shirts, also stocks trendy clean beauty labels, like The Seaweed Bath Co. and W3ll People.
Now, Target is clearing even more shelf space in its Beauty and Personal Care aisles, effectively revamping its entire range of clean and non-toxic offerings. According to the Target Bullseye bulletin, the initiative is part of the retailer’s big picture goal to eliminate certain chemicals from all their beauty products by 2020.
The newest additions to the Target aisle come from six clean beauty brands, across skin, hair, and nail care: Petal Fresh, Red Earth, Yuni, Tenoverten, Cocokind, and Grace + Tonic. And if you haven’t tried these labels yet, we’ve rounded up our six must-haves. From a gorgeous seafoam-green nail polish to a brightening Kakadu plum cleanser, scroll through to find the shiny new beauty products you should definitely toss into your cart the next time you’re at Target.
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One peek at the Petal Fresh Instagram account perfectly broadcasts the brand’s vibe: superfood and plant-derived ingredients blended together to create healthy-looking hair. Everything’s vegan, clean, cruelty-free, and made in the USA. Plus, all eight products — four shampoo-and-conditioner combo formulations — are only $6 when you shop them at Target.
Petal Fresh Pure SuperFoods Kale, Omega 3 & Keratin Shampoo, $6.99, available at Target
This exfoliating cleanser combines the polishing effects of a scrub with the softness of a cleansing oil. Plus, it has the underrated Kakadu plum extract — one of the world’s richest sources of vitamin C — to make skin bright and glowy.
Red Earth Red Earth Green Rush Exfoliating Cleanser – 3.4oz, $18, available at Target
These single-use towelettes are not only clutch for when you’re heading straight from the gym to dinner, but they’re also natural, biodegradable, and formulated with refreshing peppermint oil and other vegan ingredients.
Yuni YUNI Travel Shower Sheet …read more