Okay, now this is getting out of hand. On Tuesday, Four Loko, the company that somehow managed to liquefy adrenaline and package it in neon-colored cans, teased what looks like its own entry into the booming spiked seltzer category: Four Loko Sour Seltzer, a giant-sized can of malt drink that gets its sour flavor from god knows what-hopefully limes-with a “hint” of blue raspberry. To add insult to injury (or maybe this sweetens the deal?), it is 14% ABV, outpacing the rest of the spiked seltzer category by enough alcohol to down a small elephant.

To be clear, Sour Seltzer doesn’t contain caffeine, because Four Loko stopped making caffeinated malt beverages in 2010 due to state bans and general uproar.

Four Loko Sour Seltzer, which hasn’t been officially announced or given a release date, comes on the heels of an announcement from Pabst Blue Ribbon about its own spiked drink, a Stronger Seltzer at 8% ABV. While slamming PBR seltzers at 8% ABV sounds lovely and nice, this 14% ABV Four Loko ought to come with an injury waiver. Natty Light also debuted a spiked seltzer this week, including a flavor called Catalina Lime Mixer that tips its hat to Step Brothers. A few days ago, we would’ve considered its 6% ABV impressive compared to the lower alcohol content in hard seltzer heavyweights like White Claw and Truly. Not anymore.

The spiked seltzer category is getting crowded as the summer winds down. Huge beverage companies are trying to contend with the fact that Americans just don’t like drinking beer as much as they used to. They want more options, and many of them, from soccer moms to lakeshore bros, are newly devoted to spiked seltzer. It’s the official drink of Summer 2019.

Unlike PBR and Natural Light, Four Loko’s roots are already in malted beverages with high alcohol content. It’s used to living in this misfit beverage category, removed from beer, wine, and spirits drinkers. It’s also used to making products that toe the line between crowd-pleaser and gimmick. Take, for instance, Four Loko Hemp ( which tastes like a regurgitated baja hoodie) and the Four Loko Fleshlight ( which is not a drink). Sour Seltzer, if it ever hits store shelves, is par for the course.

Handle this one with care.

…read more

Source:: Daily Times


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Four Loko Just Teased a Spiked Seltzer with 14% ABV. The Bro-Pocalypse Is Near.

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