Entrepreneurs Anthony Duncan, Mohammed A. Mahdi and Mohammed M. Mahdi took their soap company to ABC’s Shark Tank to see if they could get a deal from one of the investors.

The Mad Optimist is a personalized soap company that specializes in vegan, halal, cruelty-free, non-GMO, gluten-free products.

They pitched their business to Sharks Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and guest Shark Daniel Lubetzky, the founder of Kind. The episode is the season finale for Shark Tank.

Here’s what you should know about The Mad Optimist:

1. The Founders Are Vegan

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PREMIERE! TONIGHT, 8pm Eastern/7pm Central, you can see our appearance on @sharktankABC . Tune in!

A post shared by The Mad Optimist (@themadoptimist) on May 15, 2020 at 11:32am PDT

The founders of The Mad Optimist are Muslim and vegan, so when they learned that traditional soap contains animal fats, they hated the idea of cleaning their bodies with it.

Enter The Mad Optimist: their radically different soap and body care company that features vegan, halal, cruelty-free, non-GMO and gluten-free soaps.

The business they created holds up their own personal values and centers around community, kindness, transparency and equality.

2. The Company is Based in Indiana

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5 FACTS ABOUT OUR PRODUCTS 1. Our products are totally customizable. Choose your ingredients, scents, and even packaging! 2. Everything we make is vegan, halal, cruelty-free, non-GMO, and gluten-free. 3. Where possible, we source our essential oils directly from farmers, retaining the best purity and margin for the farmer. 4. We only use sustainable and Rainforest Alliance Certified palm oil. 5. All products are sulfate and phthalate free. Only all-natural ingredients here!

A post shared by The Mad Optimist (@themadoptimist) on May 1, 2020 at 4:11pm PDT

The Mad Optimist is based out of Bloomington, Indiana. The founders are from the midwest, though they did not grow up in Indiana, that’s just where they attended university together.

Duncan is a native of Columbus, Ohio where he graduated from Jennings County High School, and the Mahdi brothers are from Chicago. They started selling their product in Indiana and at places like the Columbus Farmers Market, but they were having a hard time growing their business outside of that.

“We had …read more

Source:: Heavy.com


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The Mad Optimist on ‘Shark Tank’: 5 Fast Facts You Need to Know

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