Peace Out, a direct-to-consumer skincare company, saw a massive boost to business thanks to a TikTok featuring one of its products.
Influencer SkincarebyHyram shared a “duet” video to his over 3.5 million followers on June 9, which showed him reacting to Kaelyn White trying the brand’s pore-clearing product. The video has been viewed more than 11 millions times.
The day after the video was posted, Peace Out sold nearly 10,000 units of its Pore patches and raked in $120,000 in record-setting sales.
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Three-year skincare brand Peace Out just broke its record for most sales in one day. And it’s all thanks to a viral TikTok video.
The DTC skincare brand, which has seen relatively high sales amid the pandemic, had been slowly investing in the social media platform for a some time, working with Heartbeat, a creative agency, and various influencers to grow an audience. Before June 9, the skincare brand had about 1,350 followers on TikTok. By June 12, that number had grown to more than 15,000.
It started when the brand sent some of its pore-clearing products to different influencers to test. Kaelyn White filmed her trial of the product on June 8. A day later, influencer SkincarebyHyram shared a video of his reaction to White trying the product in a video format called a “duet” to his over 3.5 million followers.
SO satisfying! I love these things 😍 ##duet with @kaelynwhitee ##skincarebyhyram ##skincare
♬ original sound – kaelynwhitee
As of Thursday, the video had been viewed more than 11 millions times and had garnered over 2.6 million likes.
“We had no idea that SkincarebyHyram would see Kaelyn’s TikTok and decide to film his own video,” Peace Out CMO and creative director Junior Pence told Business Insider of the unexpected, yet welcomed success.
The viral video also had a major impact on sales. The day after the video was posted, Peace Out sold nearly 10,000 units of its pore patches and raked in $120,000 in sales online, setting a record sales day for …read more
Source:: Business Insider