This holiday season, both Microsoft and Sony are planning to launch next-generation game consoles: the Xbox Series X and the PlayStation 5, respectively.
Though the two consoles compete directly, Microsoft is intentionally moving its Xbox business away from direct competition with Sony.
Instead of focusing on the new Xbox console as a replacement for the current one, as Microsoft and Sony have done in the past, Microsoft is making a different play: a digital game library that works across Xbox devices, smartphones, and computers — and streams them, too.
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This holiday season, both Sony and Microsoft plan to launch new, next-generation versions of the PlayStation and the Xbox.
Goodbye, PlayStation 4 and Xbox One! Hello, PlayStation 5 and Xbox Series X!
It marks the fourth game console “generation” in which Microsoft and Sony consoles have gone head-to-head, starting with the PlayStation 2 and the original Xbox around the turn of the century. Nintendo exited direct competition on hardware with both companies years ago, starting with the launch of the wildly successful, but decidedly nontraditional, Nintendo Wii in 2006.
These days, the “console wars” are a head-to-head between Sony’s PlayStation and Microsoft’s Xbox. But in 2020, Microsoft is shifting its business strategy in a way that might end them for good — away from focusing so much on pushing sales of the console, and towards thinking of Xbox as an ecosystem of games you can access from anywhere.
Here’s how Microsoft plans to do it:
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1. Microsoft doesn’t mind if you don’t buy its new Xbox console, as long as you buy its games — or its Game Pass subscription.
Do you want to play games on an Xbox? A PC? Your phone? Microsoft wants to reach you there — ideally across all three.
To that end, Xbox has major initiatives across all three platforms: a new game console (Xbox Series X), a cloud gaming service (Project xCloud), and a Netflix-like gaming service (Game Pass). In fact, Microsoft is combining xCloud and Game Pass for a $15/month subscription tier that will allow streaming from its library of games to any of those three devices.
“That remains core to what we’re trying to do,” the Xbox leader Phil Spencer told Business Insider in an interview in June 2019. “To allow creators to reach the customers …read more
Source:: Business Insider