Entrepreneur Merrick Maxfield took his company and product, ShakeGenie, to the investors on ABC’s Shark Tank to see if he could score a deal from one of the investors in the Tank.

According to the episode synopsis, the entrepreneur from South Jordan, Utah, “hopes his idea for an at-home probiotic maker grows on the Sharks.”

The entrepreneur pitched his company to Sharks Kevin O’Leary, Mark Cuban, Lori Greiner, Daymond John and Robert Herjavec.

Here’s what you should know about ShakeGenie on Shark Tank: 

1. Shake Genie, now Probiotic Maker, is a Yogurt & Probiotic Maker

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Shake Genie is a device that takes milk and turns it into probiotic yogurt directly inside the jug.

The shelf-life of the yogurt is the same as the milk would have been, according to the company website’s FAQ.

Over time, the website says, that the probiotics will start dying off and then will no longer be fresh. Since factory yogurt is usually set to expire 40 days after they are made, the Shake Genie’s yogurt is no different.

2. The Idea Came After Maxfield’s Family Went Through Dozens of Yogurt Cups in Two Days

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Merrick Maxfield’s family loves yogurt so much that they were going through it at a rate that was not sustainable.

According to the company website, the family went through 32 cups of yogurt in just two days. Since that was expensive, they decided to buy yogurt makers instead. That wasn’t a catch-all solution, however, as the machines were difficult to use and clean in some cases.

Ultimately, the family’s consumption of yogurt led to the creation of the Probiotic Maker, which was billed as Shake Genie on Shark Tank. 

3. The Name of the Product Has Changed Multiple Times

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According to a post on Shopify’s community boards from 2017, the company has changed the name of the product numerous times over its life cycle so far.

Maxfield wrote in the post that he originally called the product “Jugurt,” but it didn’t sell as well. Then, the company went with “ShakeGenie,” since it …read more

Source:: Heavy.com


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ShakeGenie on ‘Shark Tank’: 5 Fast Facts You Need to Know

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