Raina Moskowitz

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Etsy is putting in extra effort to maintain its already-strong company culture after a full year of remote work.

The e-commerce site experienced explosive growth during the pandemic and is in the process of growing its team. Its also shifting its workforce to a hybrid model. But, like many employers, it was concerned that it would not be able to preserve its culture while so many employees were working from home. 

Raina Moskowitz, who oversees operations and strategy in addition to HR, has been tasked with addressing this challenge at Etsy. She shared with Insider how prioritizing inclusion, accountability, and manager training has helped. 

“There wasn’t a one size fits all solution to support our employees, or our customers,” she said. 

Giving workers flexibility 

Even after offices open, Etsy will continue to allow remote and hybrid work arrangements. This past year spotlighted how important company culture is, Moskowitz said. 

“We really saw that it was more important than ever, from an employer perspective, from a brand perspective, to stand for something, and to do the right thing,” she said.

Before the pandemic, doing the right thing meant measuring and taking accountability for engagement and diversity the same way a CFO monitors profit ratios. During the pandemic, it has been about realizing the importance of trust in employees and ensuring they have flexibility in how and when they work.

“We continue to reinforce messages of flexibility,” Moskowitz said. “We know that everyone experiences, and continues to experience, the pandemic in different ways.” 

Better communication and new manager training

Etsy also implemented new manager training focused on remote work success.

“We really wanted to ensure during a time of so much uncertainty that we were providing consistent communication,” Moskowitz said. “Even if it was really just to check in, we wanted to make sure that the entire executive team stayed accessible.”

Etsy also had to think about onboarding and driving inclusion remotely, which is often the responsibility of individual managers. 

“We really want to make sure that all levels of the organization have the right tools and training and resources to ensure a fair and consistent employee experience,” she said. 

“For most employees their day-to-day is impacted by their direct manager,” Moskowitz said. “We wanted to make sure that managers were supported and had the tools and resources to be able to in turn support their team. So we spent a lot of time making sure that managers were well equipped to …read more

Source:: Business Insider


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Etsy’s chief operations, strategy, and people officer shares how the company maintains its culture while working remotely

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