Summary List Placement
If you want to see the world through the eyes of Gen Z, just put on a pair of Lexxolas.
The sunglasses’ sheer tinted lenses have been spotted on everyone from Emma Chamberlain to Kaia Gerber to Sofia Richie. And beyond these members of Gen Z’s “it crowd,” many other members of the generation are taking to TikTok to share examples of affordable Lexxola dupes.
That’s because you have to shell out designer prices for the London-based indie brand’s ergonomically designed, sleek modern-meets-’70s vibe, which are priced from £190 ($262) to £220 ($304). The line continues to grow, with two new styles just launching, a cat-eye frame named “The Ally” and a more oval frame named “The August.”
For the record, Lexxola’s CEO and founder is a millennial, and the 27-year-old Zane Saleh told Insider that since launching less than two years ago, in late 2019, they’ve viewed everything as an experiment. “That freedom of thought to just say ‘try everything’ has really allowed us to figure out what’s working quite quick and figure out what isn’t and just push forward,” he said.
Along the way, Saleh says he hit upon a Gen Z-friendly business model: direct collaboration with his customers. Instead of designing based off his own inspiration, Saleh said he uses a community-sourcing model to create styles — a creation process that has the potential to reshape fashion retail.
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It’s a strategy that’s worked, as Lexxola might be small and young, but it’s growing. The company has evolved from just Saleh running the whole show to four employees working remotely. At time of publication, several styles were sold out, available …read more
Source:: Business Insider