Summary List Placement
Makeup brand Morphe is being called out by consumers and influencers for staying silent following a video from YouTube beauty guru James Charles, in which he addressed accusations that he’s had sexual interactions with underage fans over Snapchat.
On Thursday April 1, Charles — who is one of the biggest beauty influencers in the world, with more than 25 million YouTube subscribers and 36 million TikTok followers — posted a video acknowledging that he had sexually charged conversations with two 16-year-old boys who he added on Snapchat. He said that at the time he believed them to be 18 and that he blocked them once he became aware of their age.
A number of similar accusations against Charles have been made in recent weeks, primarily in the form of viral TikTok videos posted by the boys who say they had flirtatious or sexual conversations with Charles. In his apology video, Charles said he had been “reckless” and that he needed to “take accountability for my actions and most importantly apologize to the people that were affected by them.”
Now, pressure is mounting on brands that have previously aligned themselves with Charles to speak out and distance themselves from him. Followers are singling out Morphe, a makeup company that has been closely associated with Charles since it released a hugely successful eyeshadow palette in collaboration with him in November 2018. Morphe has since launched a mini version of the palette, as well as two brush sets in collaboration with Charles. One of the brush collections, which is priced at $149, is currently sold out in the US; the rest of the products are still available to purchase on Morphe’s website.
Hey @MorpheBrushes, not sure if you’re up from your nap, so here’s recap of fun things @jamescharles has been doing 😊
Sexting 6 Minors (confessed to 2)
Sexually harassing fans
Maybe give James another Kids’s Choice Award @Nickelodeon, he really loves them
— Def Noodles (@defnoodles) April 4, 2021
On Sunday, internet reporter Def Noodles, who has close to 100,000 Twitter followers and has amplified the accusers’ stories since they began to emerge, tagged Morphe in a tweet which laid out the accusations against Charles.
It has now been retweeted and quote-tweeted more than 300 times. People asked why Charles still has a platform and encouraged others to stop supporting him. A number of users also tagged …read more
Source:: Business Insider