While Kobe Bryant began his career with Adidas, the Los Angeles Lakers legend is best known for being one of the faces of Nike. According to ESPN’s Nick DePaula, Kobe’s contract with Nike ended on April 13, and his family made the decision not to re-sign with the company.

“Kobe’s Nike contract expired on 4/13/21,” Vanessa Bryant told ESPN. “Kobe and Nike have made some of the most beautiful basketball shoes of all time, worn and adored by fans and athletes in all sports across the globe. It seems fitting that more NBA players wear my husband’s product than any other signature shoe.”

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Kobe’s Family Was Unhappy With Nike’s Limited Shoe Releases Following His Death

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Given Kobe’s tragic death in 2020, the decision about his future with Nike and other companies is made by his estate. ESPN detailed two key factors that led to Vanessa’s decision not to re-sign with Nike. The family was against Nike’s decision to have extremely limited releases of Kobe’s shoes following his death. Vanessa was also hoping Nike would give Kobe a lifetime deal similar to Michael Jordan and LeBron James.

“According to a source, Bryant and the estate had grown frustrated with Nike limiting the availability of Kobe products during his retirement and after his January 2020 death in a helicopter crash,” ESPN reported. “There was also frustration with the lack of availability of Kobe footwear in kids’ sizes, according to sources. Nike, sources said, had presented an extension offer that was not in line with expectations of an ongoing ‘lifetime’ structure similar to the Nike Inc. contracts held by both Michael Jordan and LeBron James.”

Will Nike Continue to Produce Kobe’s Shoes & Apparel?

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It is unclear what will happen to Nike’s existing Kobe merchandise, but the company will “halt” all manufacturing of these products, per ESPN. The estate can now form a new partnership with another brand given the Nike …read more

Source:: Heavy.com


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Kobe Bryant’s Family Makes Surprising Decision on Future With Nike

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