MARIENOR MADRILEJO

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Hi and welcome to Insider Advertising for April 23. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

TikTok’s top talent managers.
Government Executive hunts for acquisitions.
PR firms’ wins.

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

 The top 19 TikTok talent managers and agents helping creators turn social-media fame into diversified businesses

Insider is recognizing the top talent managers and agents for TikTok stars in 2021. 
These power players help shape the careers of creators like Charli D’Amelio and Addison Rae Easterling.
They have expanded their clients’ businesses through brand deals, streaming TV, and DTC products.

Read the story.

Government Executive built a profitable media company after spinning off from Atlantic Media last year. Now it’s on the hunt for acquisitions.

GovExec expects to make more than $30 million in revenue this year, Steven Perlberg reported.
The company has a profit margin north of 20%, its chairman said.
GovExec acquired City & State and is now looking to make more purchases.

Read the story.

5 PR firms including Edelman and Weber Shandwick share their best public relations successes and why they worked

The public relations industry had to shift tactics in a year shaped by the pandemic, calls for racial justice, and more.
Sean Czarnecki gathered top case studies from the top PR firms including Edelman and Weber Shandwick.
Several broke through by helping tie companies to racial justice and other causes.

Read the story.

More stories we’re reading:

‘The Falcon and the Winter Soldier’ is the biggest streaming series in the US (Insider)

16 YouTube stars reveal the most money they’ve made from a single video (Insider)

‘The Tesla of Chicken’ just found its way onto shelves at Walmart and Target. Its 21-year-old founder explains how his plant-based nugget business did $8 million in sales last year. (Insider)

Facebook begins testing ads in Instagram Reels (Reuters)

Overtime raises $80 million from Jeff Bezos, Drake, NBA stars and others (Wall Street Journal)

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Source:: Business Insider

      

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TikTok’s top talent managers

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