Mark Zuckerberg at Facebook’s first ever Meta Store

Facebook, or Meta, is opening its first-ever retail location, along with an online shop.
Dubbed Meta Store, it will sell headsets and offer demos to help people “connect” to the metaverse. 
Future retail plans are unclear, but it now has a head of stores overseeing the project.

Facebook is getting into physical retail for the first time, next month opening its own Meta location to offer its VR headsets and glasses directly to potential buyers as it tries to stoke interest in products vital to its metaverse ambitions.

Dubbed the Meta Store, it will open May 9 and be located in Burlingame, California, about 15 miles south of San Francisco. Along with its Quest VR headsets and Ray-Ban glasses that can record and post short videos or Stories, the Portal video-chat device will also be available at the store. The company last year changed its name to Meta to reflect its risky shift in focus to building “the metaverse,” imagined as an immersive, hyper realistic digital world, and one that requires VR hardware to participate in.

Inside Facebook’s first ever Meta Store

“The best way to understand virtual reality is to experience it,” founder and CEO Mark Zuckerberg said in a prepared statement. He noted the new store’s focus on allowing people to “demo” apps and products and creating “a sense of what’s coming as we build toward the metaverse.”

Last week, he posted a photo of himself using a headset in the store asking people to guess where he was. 

Entrance into Facebook’s first Meta Store

Other Big Tech companies have gone into retail, to varying degrees of success. Apple started its owned retail business in 2001 and now has more than 500 locations globally. It is considered a leader in luxury retail. Despite the pandemic, it intends to open more stores, it said last year.

Meanwhile, Microsoft closed all its retail locations for good in 2020. Google has dabbled in physical stores to show off its consumer hardware, such as Pixel and Nest devices. Amazon has made a major push into traditional retail in recent years, but the e-commerce giant has struggled so far. 

Quest headset demo stage and screen at Facebook’s first Meta Store

A major part of the new Meta Store will be offering potential customers the chance to test out Facebook’s hardware in person and in an …read more

Source:: Business Insider


See inside Facebook’s first ever physical retail location. Dubbed the Meta Store, it’s designed to drum up interest in VR headsets and the metaverse.

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