Los Gatos’ popular Promenades ended a week early after funds for the summer block party ran out, forcing the Chamber of Commerce to cancel the event scheduled for Aug. 4.
Los Gatos Town Council required more security and a new alcohol management strategy this year to limit underage drinking and overall alcohol consumption, which caused the event to go over budget, Chamber of Commerce Executive Director Catherine Somers said.
“We should be so thankful that we were able to have them at all,” Somers said in a Chamber newsletter. “And for all of those who are wondering, we really did not intend for July 28 to be the last one.”
Los Gatos Town Council gave the Chamber $110,000 of its American Rescue Plan Act funds to put on seven promenades. Linda L. Lester also gave a $10,000 grant toward the block parties.
It cost about $15,000 to put on each event last year, Somers said, and the Chamber was confident it could pull off seven Promenades this year. But costs ultimately rose to $20,000 per event when the Chamber had to hire added security and fulfill the alcohol management requirements.
“Still, what great events they were and wonderful summer memories were made,” Somers said. “Thanks to all the businesses that participated and to all the folks who came out to stroll on those Thursday evenings.”
The first Promenades were held last summer and quickly became a hit in the town. Town Council and the Los Gatos-Monte Sereno Police Department said the events got rowdy, and there were mentions of underage drinking.
“We did have a couple of alcohol-related concerns, but we don’t have a lot of data to look back on,” Los Gatos-Monte Sereno Police Chief Jamie Field said at the June 7 town council meeting.
Still, council required the Chamber to develop an alcohol management strategy and boost the security presence at the event for this year.
That took the form of requiring attendees to get an alcohol wristband from dispensing points and limiting people to one beverage at a time.
The town’s first promenade this year was June 16 and they were held every Thursday from 5 to 9 p.m., except for June 30, until July 28. Santa Cruz Avenue was closed to traffic for the events from Bachman Avenue to Main Street.
Source:: The Mercury News