Eli Madrigal, founder and CEO of Rancho Markets, talks about her products at Rancho Market in Clearfield on Tuesday, Sept. 13, 2022.

Jeffrey D. Allred, Deseret News

Being a CEO hasn’t kept Eli Madrigal from having a hand in even the smallest part of her business. Whether it’s sampling a new ice cream flavor, meeting with vendors, straightening a price sign on a box of produce, or organizing the logistics of a new store — the Rancho Markets CEO and founder does it all.

“I am 100% involved in all the decisions of the stores, even when I should not be that involved,” she said. “For me is not work; it is my passion.”

At the chain’s newest location — 580 S. State in Clearfield — Madrigal certainly has her hands full. The store has been open since Sept. 10 and is already making a splash. The restaurant portion of the store has been so popular, in fact, that it is closed until Madrigal can hire more people to staff it.

Despite its growing success, the chain is still very much a family-run business. Madrigal says she is blessed to have not only her husband and business partner by her side, but also her son, stepdaughter, aunt, sister and brother-in-law in Salt Lake City.

The name Rancho Markets itself even has a family tie. It reflects Madrigal’s Mexican roots as well as her fond memories of visiting her abuelo’s ranch as a child.

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Source:: Deseret News – Utah News


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