Katya Varbanova says she now spends only about 10 hours a week maintaining her Canva business.

Katya Varbanova worked in a bank when she started running a Periscope Facebook group.
She quit to pursue a career in freelance social-media consultancy and coaching but found it tiring.
Here’s how she started selling Canva templates for viral content, as told to Kimanzi Constable.

This as-told-to essay is based on a conversation with Katya Varbanova, the 30-year-old owner of Viral Marketing Stars, about her Canva template business. It has been edited for length and clarity. Varbanova’s revenue has been verified by Insider.

After graduating from Liverpool Law School in July 2013, I was offered a position in banking and signed a two-year contract with Santander in the UK. In July 2015, I started watching Periscope streams. It was fun, so I started streaming.

Periscope is an app specifically for livestreaming. It’s the same as going live on other social-media networks.

I began livestreaming my life, and my audience grew to 1,300 regular viewers in three weeks.

I started a Facebook group for Periscope streamers in early August 2015. The goal was for us to help one another grow our followings.

Someone suggested I charge for access to all the valuable tips our community offered. In late August 2015, I launched my first membership.

The Periscope membership started at $15 a month for the first 20 people, $25 a month for the next 20, and then a standard $35 a month.

Members got access to guest training, collaborative calls, daily events where people would collaborate to grow their audience, and access to a private Facebook group.

I got tired of working at my 9-to-5 banking job and running my membership

In September 2015, I registered my membership as a business. It had grown to 60 paying members, but it was hard managing work and this side hustle.

By October 2015, my membership income matched my $26,000-a-year salary at Santander, so I handed in my notice.

I wanted to go all in on the business. I expanded to coaching and consulting for other social-media platforms.

I had insights from my experience in sales at Santander and marketing from working as a campaign manager in a marketing agency while at college.

Over the next four years — from 2015 to 2019 — I built an audience of more than 100,000 entrepreneurs on my social media and email platforms.

I explored ways to help these entrepreneurs with their marketing and social media. I …read more

Source:: Business Insider


I made $1.4 million in revenue selling Canva templates. Here’s how I scaled my business in less than 3 years.

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