With Black Friday and Cyber Monday fast approaching, San Jose officials are asking residents to lay off the clicks this year and spend some time shopping with their families in San Jose neighborhoods to support local businesses.

“It’s obviously been a tough 2½, 3 years with the pandemic, but our businesses are resilient and we want to continue to support them jumping into this holiday season,” said Blage Zelalich, deputy director of economic development and cultural affairs for the city. “Finally, we’re going to have a real holiday season where we’re out and about together, where we’re out shopping not just online but out in our great neighborhoods.”

The six-week “Holiday San Jose” campaign launched Friday is hardly a new idea, but the city has rarely made such a strong push for not only downtown retail but mom-and-pop stores and restaurants in 12 shopping districts in the city, including Alum Rock, Winchester, Willow Glen, The Alameda and Japantown. The marketing team of Ani + Cat created map that makes San Jose look more like Bedford Falls than a city of 1 million people crisscrossed by freeways, but it definitely gets the message across.

The map, which is being distributed to neighborhood business associations but also is available on the city’s website (www.sjeconomy.com), details the places shoppers can go as they “Unwrap Japantown” or “Unwrap Berryessa Flea Market,” whether it’s for a bite to eat or a trip to the Winchester Mystery House or Children’s Discovery Museum. Zelalich said there will be a social media campaign to go with it, using the hashtag #HolidaySanJose, which could be a good way to get shopping ideas.

Chris Patterson Simmons, who is president of the East Santa Clara Street Business Association and owns two businesses there, Neu2U Thrift Boutique and Urban Kiosk, said she is happy to see the city taking a positive step toward helping small business owners.

“This to me is like Christmas, this is a blessing,” she said. “Not every business in our corridor is on here yet, but it’s just a pilot program. This can go nowhere but up. It’ll get better and even stronger.”

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Source:: The Mercury News


San Jose urging families to stay local for holiday shopping

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