By nature, fashion is not exactly “good” for the planet. With the constant environmental and ethical challenges the industry continues to face, it’s safe to say there’s a lot of work to be done when it comes to sustainability. But at a time when people seem to (finally!) be realizing how important it is to lessen their carbon foot print, it can definitely be difficult to weed out brands that are true change-makers from ones that are simply green-washers. So, in honor of Earth Day, we’re spotlighting a few labels that are actually doing their part.
As much as we love a good fashion-fashion steal, it’s time we start paying attention to where the pieces we wear come from, and to be a bit more mindful about the companies we choose to shop from and support. Don’t know where to start? The equally cool and conscious brands ahead will have you adding many-a pieces to your virtual shopping cart and feeling guilt-free.
Where Mountains Meet
Everyone needs a few solid, crisp wardrobe staples, and Where Mountains Meet is just as stylish as it is socially and environmentally conscious. Original prints and textiles are hand-loomed by artisans in remote communities including Varanasi, Guatemala, Bolivia, and more, while its denim is American-made all the way down to the organic cotton that’s been harvested and dyed right here in the States. While its textiles and fabrics originate from different areas of the world, the full collection is then locally produced in New York’s Garment District.
Big news: Sustainable luxury brand Maiyet just launched eco-friendly sunglasses, just in time for Earth Day. The capsule consists of three styles, retailing for $195, and is available on www.maiyet.com as well as at its New York flagship store in Soho. The shades are constructed of a unique, high-quality, 100% biodegradable frame, which cuts down on waste and promotes sustainability.
Back Beat Rags
This California-based, skate-inspired label makes affordable basics out of low-impact GOTS-certified organic cotton, recycled hemp, and tencel. And speaking from experience, they’re all buttery soft. Talk about a win-win.
H&M Conscious Collection
You probably think of H&M for fast-fashion first, but have you checked out its offering of pieces made from more sustainable materials, like organic cotton? Scope out the brand’s Conscious Exclusive line, which is eco-friendly, trend-forward fashion at a bit of a higher price point.
We know, this brand so on-trend you can hardly …read more