The fourth season of HGTV‘s hit show “Rock the Block” kicked off just one week ago, but it’s already one for the record books. The network just announced that the first episode of season 4, which debuted on March 6, 2023, was the most-watched season premiere in “Rock the Block” history.
The six-week competition pits four pairs of HGTV personalities against each other as they’re challenged each week to design a specific area of their identical, brand-new homes with a total budget of $250,000. The fourth season was filmed in four 5,000-square-foot houses that are situated on a cul de sac in the small town of Berthoud, Colorado.
In addition to host Ty Pennington, the competing duos drawing such a huge audience are:
Married couple Bryan and Sarah Baeumler of “Renovation Island”
Luxury design experts Michel Smith Boyd and Anthony Elle from “Luxe for Less”
Renovation expert Jonathan Knight and high-end interior designer Kristina Crestin from “Farmhouse Fixer”
House-flipping expert Page Turner with contractor Mitch Glew from “Fix My Flip.”
Over 5.7 Million People Watched ‘Rock the Block’ Premiere
HGTV“Rock the Block” Season 4 cast (L to R): Jonathan Knight and Kristina Crestin, Page Turner and Mitch Glew, host Ty Pennington, Bryan and Sarah Baeumler, and Michel Smith Boyd and Anthony Elle
In 2022, “Rock the Block” was HGTV’s most-watched series of the year. But if early numbers are any indication, this season could blow season 3 out of the water.
The season 4 premiere among HGTV’s key demographic — women ages 25 to 54 — broke prior viewing records by reaching more than 5.7 million viewers, the network said in a press release, and also “reflected an increase of 89 percent over the prior six weeks in the demo.” That made the premiere the most-watched entertainment cable program among that demographic.
But men were watching, too; HGTV said the P25-54 measurement — women and men ages 25 to 54 — increased by 75 percent over the prior six weeks.
HGTV’s new Head of Content Loren Ruch, who took over after network president Jane Latman was laid off in December 2022, said in a statement, “‘Rock the Block’ continues to be a strong Monday night ratings driver for HGTV year after year,” calling it an “edge-of-your-seat competition among some of our top stars.”
Page Turner Says It’s ‘Surreal’ to See Their Designs Come to Life on TV
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Source:: Heavy.com