Microsoft and advertising firm McCann asked the artist Shantell Martin to make a Black Lives Matter mural in Manhattan.
In an email, the duo asked Martin to make the mural this weekend “while the protests are still relevant.”
Martin posted a photo of the email request to Twitter, criticizing the team for insinuating the Black Lives Matter movement won’t be relevant after this weekend.
“There are many layers to why it is wrong and we can start to make excuses about why or how this type of email came about, but the bottom line is it is unacceptable and a part of the problem,” Martin told Insider in a statement via email.
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Microsoft is under fire after mural artist Shantell Martin leaked an email request the company sent her that insinuated the Black Lives Matter movement was a passing trend.
Martin is a well-known mural artist, famous for her black and white designs that have led her to work with stars like Kendrick Lamar.
Microsoft and advertising firm McCann approached Martin via email about making a mural in honor of the Black Lives Matter movement on June 3
The mural was intended to be put up on the Microsoft store located at 5th Avenue in New York City. The store is currently boarded up — as is much of Manhattan – because of the protests in New York over George Floyd’s death at the hands of a police officer.
In the email request, a representative from McCann asked Martin if she could make the mural no later than Sunday June 7, as the movement would not be “relevant” after.
“Hoping to complete the mural while the protests are still relevant and the boards are still up, ideally no later than this coming Sunday,” the email read.
Martin shared a screenshot of the email request to Twitter, slamming both Microsoft and McCann for implying the movement wouldn’t be relevant after this weekend
Apparently the folks at @microsoft and McCann Erickson feel that that the #blacklivesmatter Movement and protests will not be relevant after this weekend. 😳 pic.twitter.com/4zNPw5FbDH
— Shantell Martin (@shantell_martin) June 6, 2020
The email’s implication that the Black Lives Matter movement is a news story that will soon become irrelevant is particularly insulting to demonstrators who have been working to highlight the systematic nature of racism and widespread issues with police brutality in the United …read more
Source:: Business Insider