SAN JOSE — Adobe has embarked on what the company calls its hometown commitment, a wide-ranging campaign to strengthen the tech titan’s ties to the San Jose community and its nonprofits.
To be sure, Adobe’s four-building downtown San Jose headquarters campus serves as a very visible symbol of Adobe’s investments in the Bay Area’s largest city.
San Jose-based Adobe, however, seeks to accomplish far more than build a landmark, according to Amy White, Adobe’s global head of corporate social responsibility & social impact communications.
The tech titan aims to weave strands of commitments and investments throughout its home base, providing benefits to the downtown and the city.
“Adobe has been part of the San Jose community for decades and specifically the downtown community,” White said. “We have been looking at direct grant-giving, sponsorships and volunteering. As we were anticipating the opening of our new tower, we were also looking our hometown commitment.”
The company is kicking off its efforts with significant support to several community organizations. The Adobe Foundation is providing $2 million to eight nonprofits.
The organizations are:
San Jose Downtown Association
Second Harvest of Silicon Valley
The Tech Interactive
Local Color SJ
San Jose Museum of Art
“The eight nonprofits share Adobe’s commitment to San Jose through social impact, community revitalization, arts and culture,” said Gloria Chen, Adobe’s chief people officer & executive vice president of employee experience.
Adobe hopes that its push can also help downtown San Jose stage a comeback from the dreary two years that began with the coronavirus outbreak.
Complicating matters were government-ordered business lockdowns that were crafted to help combat the spread of the deadly bug — but that also ushered in a brutal nosedive for economic activity in downtown San Jose.
“Over the last three years, downtown San Jose has largely gone silent,” White said. “A lot of cultural connections are missing.”
Adobe aims to do all that it can to help increase foot traffic in downtown San Jose, a rising tide that Adobe, city officials and business leaders hope will lift the collective fortunes of the urban core’s restaurants, shops, clubs, night spots, theaters, art galleries, museums, hotels and performance venues.
“The spirit of the downtown community has to be strengthened,” White said. “You need the activation that makes the downtown feel like it’s thriving.”
The tech titan and the San Jose Downtown Association have a long-time alliance aimed at helping activity in the city’s urban core.
“The San Jose Downtown Association and Adobe have been great partners for …read more
Source:: The Mercury News